Google has an unfair advantage when pushing its own products. Take Google’s car insurance comparison tool as an example. Just recently, adverts for the tool have started to appear in GMail – at the top of the lists of emails in the Promotions folder.
This is a very prominent position, the advert appears as follows:
These positions are open to all advertisers, of course, for a fee…
It is only Google that can occupy this prime location for free.
The advert takes the reader of their GMail promotions to the car insurance comparison research tool. The following screenshot shows how the advert appears within GMail when clicked… notice the calls to action to share the tool with others, not simply use the comparison tool – but pass it on too.
What do you think about Google using GMail to its advantage in this way ?
Car insurance aggregators (such as Confused.com) must look closely at these types of adverts and fear the possible domination of the price comparison sector by Google one day.
If you haven’t already installed the Chrome extension for voice search, then do it!
This is the future of search and the reason Hummingbird will change the way we optimise sites for search. The results are no longer directly coupled to individual keywords, but rather to the sequence of the queries. Google connects the identifiable entities and makes sense of the relationships between queries in order to determine the most relevant sites to return in the mix.
The linking of a sequence of queries is makes it possible to determine the intent of a search query without the need for ‘caveman’ terms. Natural conversation is all that is required.
So, yesterday a senior account manager at MEC, Kieren Allen, sent what is likely to go down as one of the most publicized resignation letters of all time. When it happened, the email started to get sent outside of the company, and it went very viral, putting his manager, Greg Shickle, in the spotlight – though there’s always two sides to any story.
There is now a Twitter account set up to discuss the topic, and last night #shicklegate was trending on Twitter.
Interestingly the SERPs have subtly changed. 3 new search snippets and a video entry. Interestingly, this result is ranking on page 1, with nothing more than a headline which is then repeated further down as a snippet from another site: